Pharmaceuticals
Competitive intelligence, watched continuously
A platform that watches a drug market around the clock, classifies everything new as it lands, and keeps a dated picture of every competitor and asset.
A publicly traded pharmaceutical company
The challenge
Keeping track of competitors in a drug market is a full time reading job. Filings, press releases, trial registries, conference abstracts, company newsletters. The information is public, but it is scattered across dozens of sources and it never stops arriving.
So it gets done by hand. Analysts spend their week collecting rather than thinking, things still get missed, and the picture everyone is working from is only as current as whoever happened to read the news that morning.
How we approached it
We treated it as an ingestion and classification problem rather than a research problem.
If the sources can be watched automatically, and anything new can be classified the moment it lands, then the analysts stop assembling the picture and start acting on it. The judgement stays with the people. The collecting does not.
What we built
A platform that monitors the market continuously and keeps a structured, dated record of what is happening to every competitor and every asset they hold.
- Continuous monitoring of defined targets across the market
- Automatic ingestion and classification of anything new as it appears
- A dedicated inbox, subscribed to press releases and company newsletters, so material that only ever arrives by email is ingested and classified alongside everything else
- A dashboard per competitor, covering the company and each of its assets
- Point in time snapshots, so you can see what was known and when
- Alerts when something material lands, rather than a report nobody reads
The inbox is the part people do not expect. A lot of the most useful material is never published on a website, it is emailed to subscribers.
The result
The recurring manual collection effort went away. The team stopped rebuilding the same picture every week and started working from one that maintains itself.
The snapshots turned out to matter as much as the alerts. Being able to show what was known on a given date changes how a competitive question gets answered internally.
Have something like this?
Tell us what you are working on. Even if it is not fully defined yet, we can help you work out what it takes.