Custom software
Software built around how your business actually works.
Replace spreadsheets and workarounds with an application built around your business process.
Your process is not the one the software vendor imagined.
Most teams end up bending their operation to fit a tool they bought. Workarounds pile up. People keep spreadsheets on the side. The real process lives in someone's head.
We build the application your business actually runs on, shaped around your workflow rather than someone else's product roadmap.
What we build
Internal applications
The systems your team uses every day to get work done.
Customer portals
Give customers a place to see their own data and act on it.
Workflow systems
Route work, track state, and remove the manual handoffs.
Reporting platforms
Put the numbers people ask for in one place they trust.
Legacy replacement
Retire an old system without stopping the business that depends on it.
Admin tools
The unglamorous internal tooling that saves hours every week.
The middle box is the part we build. The outer two are yours before and after.
What we work with
- PHP
- Laravel
- JavaScript
- React
- MySQL
- PostgreSQL
- REST APIs
- AWS
- Docker
How a build usually goes
- Map the workflowWalk through the work with the people doing it, including exceptions, approvals, and the spreadsheets they rely on.
- Define the first releaseAgree which users, tasks, and business rules the application must support first, with clear acceptance criteria.
- Build with usersPut working screens in front of your team early and refine them using real tasks and feedback.
- Prepare the launchConnect existing systems, migrate the records you need, and test the complete workflow before people switch over.
- Improve in useUse feedback from daily operations to prioritise fixes and the next set of capabilities.
Where we have done this
For a national retailer, we built the commerce platform and internal admin tools. For a pharmaceutical company, we built dashboards for tracking competitors and their assets.
Thirteen years running a national ecommerce platform
A custom commerce platform and the operational systems around it: admin, fulfillment, 3PL, payments, and AI agents handling routine customer contact.
A national online retailer
Competitive intelligence, watched continuously
A platform that watches a drug market around the clock, classifies everything new as it lands, and keeps a dated picture of every competitor and asset.
A publicly traded pharmaceutical company
Outgrown the software you have?
Tell us which workflow depends on spreadsheets, duplicate entry, or a tool your team works around.